Explore by hotel role
Lifestyle Hotel Leader
A practical property-type learning path for the lifestyle hotel leader role.
This path contains 9 articles arranged as a practical learning sequence. Begin with the first topics, then continue into department-specific and advanced operating context.
What Are Lifestyle Hotel Operations?
Lifestyle hotel operations organize the property around an experience-led identity expressed through social spaces, design, programming, food and beverage, local relevance, service style, partnerships, and community-facing activity.
Hotel Fundamentals · Boutique Hotel OperationsWhat Are Boutique Hotel Operations?
Boutique hotel operations organize people, service, design, local expression, partnerships, and commercial decisions around a distinctive identity and a more individualized guest experience.
Marketing & Distribution · Brand PositioningWhat Is Hotel Brand Positioning?
Hotel brand positioning defines how a hotel intends to be understood and preferred relative to relevant alternatives by a specific target audience.
Hotel Fundamentals · Guest JourneyWhat Is the Hotel Guest Journey?
The hotel guest journey is the sequence of experiences and decisions from inspiration and hotel search through booking, pre-arrival, arrival, the stay, check-out, post-stay communication, reviews, and possible loyalty or repeat business.
Marketing & Distribution · Digital MarketingWhat Is Hotel Digital Marketing?
Hotel digital marketing uses digital channels and experiences to attract, inform, convert, serve, and retain hotel audiences.
Food & Beverage · Food and Beverage FundamentalsWhat Is Hotel Food and Beverage?
Hotel food and beverage is the department and operating system responsible for preparing, selling, serving, and controlling food and drinks across hotel restaurants, bars, banquets, catering, room service, lounges, grab-and-go outlets, and other applicable venues.
Meetings & Events · Meetings and Events FundamentalsWhat Is a Hotel Event?
A hotel event is a planned activity hosted in hotel space, such as a meeting, wedding, reception, gala, banquet, conference, exhibition, or social function, with defined dates, participants, services, and operating requirements.
Marketing & Distribution · Direct BookingWhat Is Direct Booking?
A direct booking is a hotel reservation made through a hotel-controlled channel, such as its website booking engine, reservation phone line, call center, supported email process, front desk, or walk-in process.
Technology & Data · Guest and Account Data SystemsWhat Is a Hotel CRM?
A hotel customer relationship management system (CRM) organizes information and activity related to guests, prospects, companies, contacts, preferences, communications, and commercial relationships.