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Hotel Digital Marketing Manager
A practical path across hotel digital visibility, SEO, content, social media, metasearch, direct booking, CRM, messaging, reputation, and privacy.
This path contains 12 articles arranged as a practical learning sequence. Begin with the first topics, then continue into department-specific and advanced operating context.
What Is Hotel Digital Marketing?
Hotel digital marketing uses digital channels and experiences to attract, inform, convert, serve, and retain hotel audiences.
Marketing & Distribution · Search Engine OptimizationWhat Is Hotel Search Engine Optimization?
Hotel search engine optimization, or SEO, is the work of improving a hotel website’s accessibility, usefulness, structure, and technical clarity so it can be discovered and understood in unpaid search results.
Marketing & Distribution · Content MarketingWhat Is Hotel Content Marketing?
Hotel content marketing creates and distributes useful, accurate content that helps travelers, planners, accounts, and guests understand a destination, occasion, property, or hotel experience.
Marketing & Distribution · Social Media MarketingWhat Is Hotel Social Media Marketing?
Hotel social media marketing uses social platforms to communicate, build awareness, engage communities, support reputation, and promote credible hotel and destination experiences.
Marketing & Distribution · Metasearch AdvertisingWhat Is Hotel Metasearch Advertising?
Hotel metasearch advertising is paid or sponsored placement that displays a hotel’s rate, availability, and booking link within a metasearch comparison experience.
Marketing & Distribution · Direct BookingWhat Is Direct Booking?
A direct booking is a hotel reservation made through a hotel-controlled channel, such as its website booking engine, reservation phone line, call center, supported email process, front desk, or walk-in process.
Marketing & Distribution · Direct BookingWhat Is a Hotel Booking Engine?
A hotel booking engine is the guest-facing reservation technology that displays a hotel’s live offers and allows a traveler to complete a direct booking.
Marketing & Distribution · Reputation ManagementWhat Is Hotel Reputation Management?
Hotel reputation management is the coordinated work of monitoring, understanding, responding to, and learning from how guests and the public perceive a hotel.
Marketing & Distribution · Marketing ChannelsWhat Is a Hotel Marketing Channel?
A hotel marketing channel is a route used to reach, communicate with, influence, or convert a hotel audience.
Technology & Data · Guest and Account Data SystemsWhat Is a Hotel CRM?
A hotel customer relationship management system (CRM) organizes information and activity related to guests, prospects, companies, contacts, preferences, communications, and commercial relationships.
Guest Experience · Guest CommunicationWhat Is Hotel Guest Messaging?
Hotel guest messaging is the use of approved digital channels to exchange timely, service-related information with guests before, during, or after a stay.
Technology & Data · Data PrivacyWhat Is Hotel Data Privacy?
Hotel data privacy concerns the appropriate collection, use, sharing, retention, access, correction, and deletion of personal information about guests, employees, visitors, and other individuals.