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Hotel Sales Basics
A practical starting point for negotiated, group, crew, and project business.
This collection contains 7 connected articles. Foundational concepts appear first so readers can build context before moving into operational and advanced topics.
What Is an LNR Account?
An LNR account is a local company or organization with which a hotel has negotiated specific room rates and terms, usually to capture recurring business from travelers connected to that account. LNR commonly stands for local negotiated rate or locally negotiated rate.
Sales · Market SegmentsWhat Is Transient Business?
Transient business is hotel demand booked for individual travelers outside a contracted group room block. It can include leisure, business, government, package, wholesale, and other individual reservation segments, depending on the hotel’s definitions.
Sales · Group SalesWhat Is Group Business?
Group business is hotel demand organized around a defined group, event, meeting, tour, team, or shared purpose and commonly managed through a room block, agreement, or group reservation process.
Sales · Corporate and Negotiated BusinessWhat Is a Corporate Hotel Account?
A corporate hotel account is a company or organization whose travelers, meetings, crews, projects, or other lodging needs are managed as an identifiable hotel sales account.
Sales · Market SegmentsWhat Is Crew Business?
Crew business is recurring or project-based lodging for people traveling together because of a shared work assignment, such as transportation, utility, production, construction, or field-service crews.
Sales · Market SegmentsWhat Is Project Business?
Project business is lodging demand created by a defined temporary assignment, development, installation, relocation, response effort, or other work project.
Sales · Corporate and Negotiated BusinessWhat Is a Hotel RFP?
A hotel request for proposal (RFP) is a structured invitation asking a hotel to submit rates, availability, services, terms, and property information for defined lodging, group, meeting, or account needs.